Other research has shown that Extraverts do better than introverts in a rapid mating context such as speed dating (Luo & Zhang, 2009; also see : the more shy the man appeared, the less popular the man.
The researchers suggest that this may be due to traditional male sex roles, which require men to be assertive and proactive in the mating domain, skills that may not come as easily to shy guys.
This was only relative though: both men and women reported a desire for long-term mating, and most men in this dating context did choose a long-term mating orientation. Popularity was heavily influenced by easily perceivable physical attributes such as facial and vocal attractiveness, height, and weight.
This suggests that a speed-dating context is one that generally attracts people pursuing long-term mating tactics (or at least report that they do! Sex differences were also evident, with men mainly basing their decisions on facial attractiveness and women using more criteria, including high levels of sociosexuality (willingness and desire to engage in short-term sexual encounters), low levels of shyness, and cues of current or future resource providing potential such as height, education, income, and openness to experience (but not indicators of steady resource striving such as conscientiousness).
As the researchers note, this finding is consistent with the idea that highly popular people are thought to be more careful in their choices while unpopular people are thought to be more indiscriminative (see Penke et al., 2007).
They also found an age effect: the older the women, the less choosy she was and the older the man, the more choosy he was.
They were followed-up by the researchers six weeks and 12 months after the speed-dating session.
Another reason may be that those with a short-term mating orientation may have been more extraverted, and their extraverted behaviors were noticed and remembered more.
This finding was confirmed both after 6 weeks and 1 year after the speed-dating event. They figure that the chances of finding a sexual romantic partner will be lower than speed-dating if one visits a café for 2 hours actively in search of a partner and higher if one visits a dive bar with a certain reputation. From dating to mating and relating: Predictors of initial and long-term outcomes of speed-dating in a community sample.
To further put things in perspective, the researchers converted these percentages into the time and money spent on multiple speed-dating events, assuming that all the events are independent in terms of outcome and that each event costs 30 Euros (roughly ) and lasts 3 hours. It's been in my experience that most women want a man who "is sweet and will treat them with respect and as equals" and yet they will fall head over heels for shallow men simply because they're exciting and a challenege and they believe they can save the guy from his immoral ways.
I've already witnesses women saying one thing and chasing after the complete opposite and it simply goes back to the age old question: "What the hell do women want?
" I think the study itself is confounded as it shows quantitave evidence that the majority of women go speed-dating to seek a long-term partner, but then rate the more sociosexual males higher.