When you key in a term or phrase, it returns social media posts that contain it.
The main difference is that these look only at social media posts.
Discover enables you to channel data-backed insights into your content creation efforts as well.
A social media search engine should be a part of every marketing team’s arsenal.
If, for instance, you want to check if another brand in your industry has done something similar to a campaign idea you have, the search functionality available on social media sites is not very useful.
The volume of posts published by your peers around a particular event or topic is a good indicator of conversations you should participate in.
Plus, you quickly find the topics that are trending.